Meet Our Founder


Udiri is a brand that embodies the essence of sustainability, craftsmanship, and social impact. Inspired by the Igbo word meaning “one of a kind,” Udiri is dedicated to creating unique, eco-friendly products that tell powerful stories of resilience and community.

Our journey began with a vision to transform waste into something valuable. Today, we upcycle materials like waste paper and locally sourced fabrics into exquisite jewelry, bags, and artworks. Each piece is a testament to the creativity and skill of our artisans, many of whom are women from internally displaced communities. These women, who have faced immense challenges, are now empowered through their craft, creating beautiful products that reflect their strength and determination.

At the heart of our mission is a deep commitment to social responsibility. Our partnership with the National Commission for Refugees, Migrants, and Internally Displaced Persons (NCFRMI) is a cornerstone of this commitment. Through our innovative buy-back program, we work closely with NCFRMI to support displaced women who have been trained in the art of crafting paper beads. This program not only provides them with a sustainable source of income but also fosters a sense of purpose and belonging. By reinvesting in their work, we help ensure that their skills are continuously developed and that they remain integral to our production process.

Our brand’s logo, inspired by the capybara—the world’s friendliest animal—symbolizes our dedication to creating a positive impact. Just as the capybara is known for its communal spirit, Udiri thrives on collaboration and community. We believe that through our partnerships and our products, we can leave a positive footprint on the Earth.

When you choose Udiri, you’re not just purchasing a product; you’re supporting a movement. A movement that values sustainability, ethical production, and the empowerment of marginalized communities. Each Udiri product carries with it the story of its maker, a story of transformation, hope, and a brighter future.

Join us in making a difference, one beautifully crafted piece at a time.